Contacting galleries/shops...
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You can use your website as a kind of "wholesale" catalog if you want to contact realworld galleries and shops about carrying your work. However be aware that some shop owners feel awkward about their artists selling their work direct to the public via the web, so here are some suggestions that will help put them at ease:
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[1] Keep your online retail prices at 5% higher than they would likely use for your work in their shop. This way, you are not underselling them. So for example, if you have a suggested retail of $100 for an item, with wholesale at $50, then make the price on your website $105.
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[2] Place a very prominent link on your site saying something like "Our Galleries", and connect it to a page where you list each of the galleries/shops that carry your work. Sort this list by state and in addition to their name put their address, phone #, and if they have a website, put a link to it (some artists will even put very brief driving directions, from a main road). This makes it abundantly clear that you are attempting to send customers their way.
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[3] It can be very useful to put up a "hidden" part of your website that is NOT linked into any of your primary pages, and in this section place the various work that you wholesale. Make it "password protected" for even more privacy.
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When you first email the gallery & shop owners, give them the webpage address & access password to the hidden entry page so they can view your work at their leisure. In that section you'd have photos of the pieces that you wholesale, prices, payment terms, exclusivity terms, return policy, etc -- everything that they need to know in the event that they wish to pick you up as an account.
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Finally, to be most successful with this approach be sure to follow up the initial email contact by sending a postal mailing to the gallery, and in that packet include your paper wholesale brochure & a cover letter. Then a week or so later make a phone call to the shop owner to personalize the communications.
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If you attend any of the big wholesale shows -- such as Rosen or ACC -- then let ALL the gallery contacts that you accumulate from your web searching (not just the ones that are current accounts!) know in advance your booth #. You could even offer them a special "introductory discount" if they come by the show and place an order.
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The point of all this is to find potential venues for your work from the comfort of your office -- just 30 minutes a week may very well result in numerous new accounts every year, so the payoff could be huge...
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