Juried OnLine Arts Festival ~ Frequently Asked Questions
WHAT IS JOLAF.com?
The Juried OnLine Arts Festival is a leading WWW showcase for professional fine artists and craftspeople who want more visibility on the Internet for the presentation and/or selling of their original handcreated work.
JOLAF was established in 1996 by artists who had been exhibiting together at art & craft shows for a number of years, and who recognized the emerging digital technology as a viable marketing opportunity with tremendous longterm potential. We remain open to all professional artists/craftspeople doing exceptional art and craft, and who have their own independent websites or Etsy Shop.
WHAT IS JOLAF's MISSION?
Our singular purpose is to directly connect JOLAF exhibitors with customers interested in original art/handmade craft, collectors, gallery/shop owners, and show directors in as prompt & efficient a manner as possible.
HOW VISIBLE IS JOLAF ON THE WWW?
Because we have been active since 1996, we are one of the best positioned online art galleries on the entire World Wide Web. At this point, there are thousands of supporters of the arts around the WWW who have included links on their own sites which are pointing to JOLAF.com.
HOW ARE NEW EXHIBITOR LISTINGS PRESENTED?
We present you in the same way as all other JOLAF exhibitors. When someone clicks on your name, they are taken directly to your website from:
- [Artists Gallery] ... Alphabetical listing of your name (hyperlinked to your URL), city, state and a description of your artwork (about 15-20 words);
- [Select by Medium] ... You are also cross-indexed with the same information in your medium category so customers can discover your studio even if they are not looking for you specifically, but simply want to view the work of artists in your field.
- [New Exhibitors] ... During your initial time at JOLAF we include you at our "Newest Exhibitors" page, to help kickstart the visitor flow.
- [JOLAF Search Engine] ... You can give us 10 keywords which we will add to our database to help you get picked up when visitors use our intra-site search engine.
You will also have the option of including a "preview work" feature at your listing for no additional charge (see instructions). Anyone clicking the "star" next to your name will see an example of your work, which is referenced from your own hosting directory. Go to [Photo Gallery 2] to see examples of the "preview star" (use your back button to return to this page). If you want to add the preview button at a later date after joining JOLAF, you can still do so ~ read the instructions (link above) and then the exact full address on your own website where the photo can be found.
- Artist Demo:
Many artists recognize the benefit of having a step-by-step visual explanation in which they show themselves creating one of their pieces. For one thing, it answers the question that so many artists hear, "Did you make this?", but also, customers appreciate knowing what goes into something they are considering to purchase, so if you have such a page on your own website, we'll give you an extra free listing on the JOLAF "Demo" page.
WHY IS THERE A MEMBERSHIP FEE?
The $30 is only due when an artist is accepted as an exhibitor at JOLAF ~ it is NOT a "non refundable jury fee", as some of the other online galleries charge, where you pay even if you are not included. Once you are accepted into JOLAF and we receive the payment, you receive additional visibility via your listings at the Juried OnLine Arts Festival, so this marginal charge helps cover the operating cost to keep this venue available to viewers around the world.
WHAT IS THE PROCESS FOR JOINING THE JURIED ONLINE ARTS FESTIVAL?
It is really very simple:
- First, read the [criteria]. If you feel your work and website are within the established standards, then...
- Please fill out and send the submission forms.
- We will then visit your site to view your work, and if everything checks out, will send you a "Welcome to JOLAF" email with a printable invoice;
- Immediately after we receive your membership payment, we will list you in 3 locations throughout the Juried OnLine Arts Festival, and will add your keywords to our internal search engine.
WHO SHOULD JOIN JOLAF?
We are mostly looking to list more contemporary upscale work (and first-rate traditional work) by artists & craftspeople who have well designed web pages, and who are serious about presenting and/or selling their work on the WWW.
Having your website included in a number of the top art/craft portals is a proven technique for directing traffic to your site. If you have not yet taken a tour of the [Juried OnLine Arts Festival], we invite you to do so.
HOW DOES JOLAF MAKE SALES?
JOLAF is not in any way involved with your sales ~ potential customers contact you directly, and all transactions are between you and them. With no "middleman", there is NO percentage for you to pay.
Therefore, if you do not yet have an online secure shopping cart, consider adding one for the convenience of your customers. While it is by no means a requirement that you have a cart to be included at JOLAF, you'll find that adding a cart capability is not terribly difficult, and in so doing you'll make it much easier for your visitors to buy from you. At the very least, you can consider the various options available via PayPal.com or ETSY.com.
HOW MUCH TRAFFIC CAN EACH EXHIBITOR EXPECT?
There is no honest way to answer this because when a customer comes to the JOLAF homepage, they can chose to go to any exhibitor they want, depending on what they are specifically looking for. Even though we attract many thousands of new visitors every month, and list all exhibitors equally, the fact is that some people have written descriptions that are more "inviting" than others, or sell work that is simply more in demand.
However, to be successful in online marketing it is important for you to know which sites are sending you traffic ~ be it us, or a search engine, or anyone else. The best way to do that effectively is to utilize "visitor tracking" ~ that will tell you exactly how your site is doing on the WWW. You may already have visitor statistics at your current hosting service ~ if you are not sure, ask their tech support.
HOW DOES JOLAF ATTRACT VISITORS TO THIS ARTS PORTAL?
The overwhelming majority of our traffic arrives...
~ Through our high rankings in search engine indexing;
~ by our considerable linkage on other sites;
~ people emailing their friends about us; and
~ by press, blog & e-zine stories.
HOW DO JOLAF'S VISITORS FIND A PARTICULAR ARTIST?:
When a potential customer arrives at JOLAF's home page they can easily find you in a number of ways ~ by your NAME, by MEDIUM, or by KEYWORDS (using our search feature). Then, when they click on your hyperlinked name they are immediately taken from JOLAF to your website via a "new window" that opens onscreen.
Essentially, we direct customers who are seriously looking for works of original handmade art & craft to the exhibitors who may have what they want.
ARE THERE ANY ADDITIONAL COSTS?
No ~ the only cost for having your existing website prominently listed in 3 locations at this popular online arts portal is the membership fee ~ we take no percentage of any sales. If your work meets the [criteria], we promptly add your listings after receiving your payment.
WHAT DOES "Juried" REFER TO?
There are some online art/craft sites that will list anyone that comes along. However that is not our approach, as we prefer to present to our many visitors a wide variety of work that is at a reasonable level of consistent quality.
While there is inevitably going to be varying degrees of achievement from exhibitor to exhibitor, it will always remain true that everyone at JOLAF has met the published [criteria].
CAN I ADD THE ETSY LOGO AFTER JOINING JOLAF?
Yes, we realize that some people have both a website and an Etsy shop, so if you are already a JOLAF exhibitor then at a later day you create an Etsy Shop for your work, all you have to do is to email us. We need to know your name, your JOLAF medium, and your exact Etsy address. Write to us at:
(Optional) WHAT IS THE REASON FOR ADDING THE LOGO?
The logo is to help confirm for your visitors that your studio has been accepted into an established juried online gallery. This will enhance your credibility and professionalism ~ both of which are absolutely essential if you expect to be successful on the WWW, where you are mostly selling to complete strangers who need to be assured of your reliability.
Please feel welcome to join us if you are you ready to include your studio with the other professional artists and craftspeople at the Juried OnLine Arts Festival!
Go to: Artist's
[Application to Exhibit] submission form...
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