We have an intra-site search engine installed at JOLAF, so any visiting customers will be able to easily find what they seek, which provides you with a greater chance of making a sale.
The way we do that is with KEYWORDS. Each exhibitor can begin at JOLAF with as many as 10 keywords describing what they do.
For example, let's say there is a clay artist who primarily sculpts porcelain vases decorated with iris designs. The keywords might include:
Any customer who types in the query "porcelain vase with iris or flower" will get this artist as a choice. You might also want to include your state, as some people do look for artists in their area.
Please separate each keywork with a comma, then a space, and do NOT use all caps.